Why the Golden Toad?

At SupHuman, we stand for a future where technology supports human workers rather than replacing them. As AI and automation continue to reshape industries, many people rightfully fear being made obsolete. Our mission is to highlight companies that use technology ethically—to enhance jobs, not eliminate them.

That’s why we chose the Golden Toad as our mascot.

Once abundant in the cloud forests of Costa Rica, the Golden Toad was officially declared extinct in 2004. Scientists believe a combination of environmental changes and human impact contributed to its disappearance. Its story serves as a stark reminder that extinction doesn’t happen overnight—it’s the result of gradual changes that go unchecked until it’s too late.

Like the Golden Toad, human workers today face an existential threat—not from nature, but from unchecked AI replacing jobs at an unsustainable pace. By choosing an extinct species as our symbol, we’re making a statement: we won’t let history repeat itself. We believe in a world where technology and humanity can coexist, where innovation creates opportunities rather than erasing them.

The Golden Toad may be gone, but its story serves as a call to action. Let’s make sure human workers don’t become the next “obsolete species.”